April
Dunford
descriptionEXECUTIVE_SUMMARY
April has 25 years of experience in marketing, product, and sales leadership at high-growth startups. POSITIONING EXPERT & B2B MARKETING CONSULTANT AT APRIL DUNFORD CONSULTING.
April has 25 years of experience in marketing, product, and sales leadership at high-growth startups. Author of "Obviously Awesome: How to Nail Product Positioning". She helps companies including Google, IBM, and Epic Games nail their positioning. Expert in translating complex technical value into compelling market positioning.
CORE_SKILLSET_MATRIX
- Product_Strategy
- B2B_SaaS
- Product-Market_Fit
- Startup_Strategy
TOOLCHAIN_PROFICIENCY
ENGAGEMENT_CTA
EXECUTE BOOKING PROTOCOL FOR DIRECT MENTORSHIP SESSIONS OR ADVISORY RETAINERS.
TESTIMONIAL_LOGS
"APRIL IS AN EXCEPTIONAL MENTOR. THEIR DEPTH OF KNOWLEDGE IN PRODUCT STRATEGY IS UNMATCHED."
— SENIOR PM, TECH_LEAD_CORP"TRANSFORMED OUR PRODUCT STRATEGY IN JUST A FEW SESSIONS."
— HEAD OF PRODUCT, STARTUP_XSERVICE_MODULES
STRATEGY_AUDIT
ID: MOD_001 // DURATION: 2 WKS
COMPREHENSIVE ANALYSIS OF PRODUCT ROADMAP AGAINST TECHNICAL CONSTRAINTS AND MARKET VIABILITY.
VIEW_SPECIFICATIONS_>MENTORSHIP_NODE
ID: MOD_002 // DURATION: 8 SESS
INTENSIVE 1-ON-1 COACHING FOR PMS TRANSITIONING INTO SENIOR LEADERSHIP OR TECHNICAL DOMAINS.
VIEW_SPECIFICATIONS_>SYSTEM_DESIGN_LAB
ID: MOD_003 // DURATION: ON-DEMAND
WORKSHOPS FOCUSED ON TEACHING PMS HOW TO COMMUNICATE EFFECTIVELY WITH ENGINEERING TEAMS.
VIEW_SPECIFICATIONS_>PROJECT_TRAJECTORY
AUTHORED_"OBVIOUSLY_AWESOME"
Authored "Obviously Awesome" on product positioning
CONSULTED_FOR_GOOGLE,
Consulted for Google, IBM, Postman, Epic Games
25+_YEARS_IN
25+ years in B2B SaaS marketing and product
EXPERT_IN_PRODUCT
Expert in product positioning and go-to-market
SIMILAR_NODES
NODE: PRODUCT STRATEGY
Ken Norton
NODE: PRODUCT STRATEGY
Jackie Bavaro
NODE: PRODUCT STRATEGY
Shreyas Doshi
SECURE THIS ASSET:
APRIL DUNFORD IS CURRENTLY ACCEPTING APPLICATIONS FOR Q3 MENTORSHIP AND Q4 STRATEGIC ADVISORY.