Editorial profile

Bob Moesta

President & Co-founder of The Re-Wired Group

Bob Moesta is included in this editorial directory because their public record shows meaningful work in product leadership, coaching, or advisory practice. Bob is one of the principal architects of the Jobs to be Done (JTBD) framework alongside Clayton Christensen. He is the president of The Re-Wired Group and has worked on over 3,500 products. He is an expert in understanding the causal drivers behind consumer behavior. This profile is most relevant for people who need help with Jobs to be Done, Product Strategy, User Research and want to compare perspectives grounded in real operating experience rather than generic product career advice. Their background at The Re-Wired Group is a useful signal for buyers who need context on company stage, decision scope, and the kind of PM challenges this person is likely to understand well. Public signals we rely on for this summary include professional profiles, official websites, writing, talks, or company biographies. Source-backed highlights include Co-architect of the Jobs to be Done framework. Worked on over 3,500 products. Author of "Demand-Side Sales 101" and "Choosing College". Expert in behavioral economics and product design. The frameworks, domains, and tools most associated with their public work include Jobs to be Done, Behavioral Economics, Product Design, Customer Interviewing. Use this page as an editorial starting point. Review the linked sources, compare them with adjacent coaches and specialties, and treat the summary as a structured aid for diligence rather than an endorsement. If you need current pricing, availability, or engagement details, confirm them directly through the person or company behind the profile.